“A Picture is Worth Thousand Words.” You must have heard this enough.And, if that be true, Infographics would worth much more. Infographics are the new fad and is grabbing extra attention of B2B markets. Whenever this word reaches our ears, the first though we get is data visualization. This is because Infographics is making bland data more readable by adding creative visual effect in them. Studies show that our mind is able to retain only 20% of what they read where as it retains over 80% of the information that occurs visually. In today’s world where information are flooding from everywhere, it is really important to transform information into something which is likable to eye. Following are few tips to create information and turn them into something visually attractive.

Understand before you jump into it

To avoid any kind of delays and mess in your project, it is important to take things from scratch rather than jumping headfirst. You need to answer some basic questions like Who are your target audience, What type of response you are hoping, What is your infographic going to speak about, What should be the format, What should be the theme, color and look that suits perfect to your message. More than half of your confusion would be sorted once you answer these questions. Now the only work left would be presenting your data visually. For this, you need to collate useful information with eye-catching images.

Know what you are pursuing

Everyone understands that if you want to achieve something, you need to set your goals and work accordingly to accomplish what you want. The same rule applies to Infographics. Understand the “why” before you jump to “how.”Ask yourself as to what exactly you want to achieve with your information or what is the goal behind creating this infographic.

Focus on producing something people would like to share

Companies of all shapes and sizes have indulged into social media. And it works perfect in giving exposure to them. Now your information could be really useful, but simply plating it on a colorful graphic will not increase yourhits. You need addcurrent trend into your content so that people would want to read and share it with others. Other ways to make your infographic more sharable are:

• Adding social media share buttons (Google +, Facebook, LinkedIn, Twitter)
• Understand the best time to publish the content. Posting content at odd times like Sunday morning or Friday afternoon is a bad idea as people would be enjoying their weekend off or preparing to go out on Friday night.
• Ask people to share your infographic. Although it is obvious that you want your content to circulate, but if you persuade them, your shares will increase dramatically.

Promote your Content or it is curbed

There is no sound unless someone hears it. If your inforgraphic is useful and appealing yet no one knows where to find it, its of no use. Therefore a healthy promotion is necessary. There are plenty of tactics that you can apply in order to promote your content. Few of them can be:

• Creating a blog post
• Schedule tweets
• Promote through emails
• Promote on Slideshare

Authored by mytechgurus, a leading Online Technical Support Services which has come up with new techniques for user friendly computers.Apart from writing she also makes review on the latest technologies.