Google is world most dominated search engine. Most of the internet users choose Google to search because their popularity, exact result and quick response.
To provide quality search result to their users Google changes their algorithm day by day. Recent year Google rolled out penguin algorithm, panda algorithm and exact match domain algorithm. After these continue updates million of website lost their ranking and also lost their business.
And Google excuse that they are doing unethical activities to manipulate the search engine results while Google anthem is to give quality search result to their users. In these algorithm updates Google hits those websites, who builds bulk backlinks on money making keywords on low quality sites. Google also penalized duplicate content & copied content website and exact match keyword name domain.
After all these updates lots of people said Google is arrogant and it’s doing all those things to make money with “Google Adword” paid search results. But on the other hand Google is build for the online users who came to search what they need not for those SEO people who are trying to manipulate the ranking for money.
Now 1 year is going to complete all of these updates but SEO expert is still working because there is always an option to handle every situation. And as a SEO expert we are trying to find the solution and we are still ranking.
There are some good tips to rank in current situation:
- Commenting Posting on Popular website/Blog ( Create Google alert with your keyword and publish good comment with good reviews. Always post comment with human name not with keyword.) www.google.com/alerts
- Press Release ( do press release on free and paid website)
- Create Blog on blogger.com and WordPress.com (to publish unique content on the behalf of your website to get quality backlinks)
- Do submission on your country local directories (to acknowledge Google that you are doing real business in that country and its also work as a quality backlink)
- Create profile on popular social media sites ( i.e. Facebook, Twitter, G+, linkedin )
- Build Backlinks Under Google link schemes http://support.google.com/webmasters/bin/answer.py?hl=en&ctx=NCUI&answer=66356
I hope people who are unhappy with Google updates will find the solution with these tips.